I’m going to try to sell you something in this post. Something that you likely don’t really need, want or even care about. But I will still dress it up as if it’s the solution to all your problems. Hopefully, this will hit some emotional nerve that will magically force you to make a rash decision you will later regret. But of course, you will keep that regret to yourself since it would expose you to the world as a total dumbass. But you are. At least, that’s what I’m hoping for. First I must mesmerize you with an eye catching headline. One that addresses a key benefit of my product, yet greatly inflates the actual result you’ll achieve when applying it. How

Of the many entrepreneurs I met at BlogWorld last year, one that definitely stood out was Chris Ducker. A genuinely funny dude in his own right, here’s an interview he did with me there for his Virtual Business Lifestyle blog. Among other things, we discuss the importance of social media in building a personal brand, why you must stand out from the crowd from the get-go, the difference of being part of a niche and “owning” it, and whether web video is the future of

How do you deal with problem customers? Take a page out of a stand-up comedian’s playbook and treat them like unruly hecklers. Learn from my wholly NSFW five-minute presentation from Ignite Cincinnati this past November. By the way, I was absolutely shocked no one in the crowd yelled “you suck!” as a

Blogworld Virtual Ticket – the best way to attend BlogWorld LA 2011 without being there. With over 100 hours of expert educational sessions about social media, blogging, SEO, podcasting, mobile marketing, photography, content creation, video streaming, monetization and anything else that involves at least 5 different buzzwords… If you don’t learn virtually everything you’d need to know to improve your online presence, you’re just an

If your business’ unique value proposition is “not being the competitor”, it won’t succeed. People don’t care about what you’re not. They care about what you

In my recent consulting with several comedians looking to build an online presence, I’ve heard three of them utter virtually the same exact line to me when talking about goals: “I want to get a million views on YouTube.” With all excitement in their eyes, hoping that I can unveil the magic bullet secret to achieving the success they’re shooting for, I gave them practically a 180 degree answer that throws them for a total loop: “I don’t know about you, but my landlord doesn’t take YouTube hits for rent.” Sure, it may make you feel all warm inside when your stupid video goes “viral” and amasses 600,000 views in a week. But that and a $1.50 buys you a cup of coffee. Even if