I know what you’re thinking: “another book about making money blogging?” Well, that’s at least what I thought when Nathan Hangen asked me if I wanted to record a video testimonial for his new product. Written with Mike CJ, the book actually surprised my cynical self as I saw it was not just another cookie cutter how-to guide that doesn’t bring anything new to the table. It’s beyond that!
Beyond Blogging examines the story of over a dozen A-List bloggers, thanks to a series of interviews and case studies, to bring you the truth behind what it takes to become a successful blogger. (their awesome copy, not mine.) You’ll see a lot of familiar faces featured inside the 200+ page book coming from many different avenues and perspectives: Chris Brogan, Pete Cashmore, Brian Clark, David Risley, John Chow as well as my own personal favorite influence, Gary Vaynerchuk.
Be aware though, it’s not just biographical profiles of successful bloggers. Who wants to read more boasts about how much so-and-so made last year? I sure don’t. What I do want is to pick the brain of some of the top online “rockstars” and easily extract the concepts and philosophies they’ve used in building a business out of their passion. Beyond Blogging does just that!
Typically, I’m quite harsh at reviewing most things and will nit-pick it to death, but I’m at a loss when it comes to this book. Hmm, maybe I can find something bad to say about it…. Oh, I know!
After every interview/case study, Nathan and Mike provide a traffic analysis graph of the subject’s blogs so you can get a better measurement of their impact and a track record of their success. The by-product is that you’ll likely feel even worse about your own blog in the process. “150,000 visitors a month? I haven’t even had that many in 8 years combined on 24 different blogs! I guess it’s back on the bottle for me to drink away my sorrows!”
Feel free to check out the video where Nathan Hangen and Mike CJ talk about how they co-authored the book, the process in putting it together and why you need to go Beyond Blogging.
Be aware I rarely recommend anything, but Beyond Blogging is definitely something I have no problem in putting my lack of a reputation on the line. Buy a copy when it comes out and let me know what you think!
Bathroom Readability Rating: 98/100 (since I do almost all of my book reading on the toilet)
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