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Building an Army with Nicholas Cardot of Site Sketch 101

Wednesday, January 13th, 2010 // Blogger Interviews
Building an Army with Nicholas Cardot of Site Sketch 101

Real deal interviews with bloggers and marketers shooting from the hip!

We’ve all read Q&A posts, listened to podcast guests and watched video interviews of individuals who are making headway in the blogosphere – whether it’s due to making money with a passion or simply finding a unique thought in a saturated marketplace of ideas.

Sometimes though, these interviews and “keynotes” tend to blend together after a while. Sometimes it doesn’t feel like they’re speaking your language, not expressing thoughts in a way that can be easily understood by anyone. Or maybe you feel as if it’s solely a platform to promote oneself with rehashed ideas assembled around buzzwords. What’s the real deal?

Here is where I’ll attempt to find out just that. By interviewing people all over the spectrum of the blogosphere, from small fries involved in an uber sub-niche to some of the top dogs (hopefully!) in their respective industry. Let’s cut away all the fat and really get down to the truth of their ideas – free of MBA-speak and more from the perspective of an average person.

Who’s in the hot seat this time?

Nicholas Cardot from Site Sketch 101

Nicholas is a full-time Infantryman in the United States Army, an avid blogger/web developer that loves connecting with real people & helping others to develop their online skills.

Site Sketch 101 is all about taking you from the beginning stages of web design or blogging and launching you into a realm of professionalism that will make you stand out on the internet and doing it all in a way that is easy to follow along and enjoy.

Expanding on Nicholas’ three pillars of a successful blog: awesome content, brilliant design and commanding influence, he will soon be releasing his first eBook Blogging to the Third Power. (for a 38-page sneak preview, join his e-mail list!)

Real deal topics discussed in this interview:

  • Using your real name in blog comments and on Twitter.
  • 3 pillars of a successful blog: Is content king all by itself?
  • How does the army teach you how to be a better blogger?
  • Engaging with your readers and the ‘little guys’ in the blogging community.
  • Authenticity issues: An exchange of social wealth?
  • Expanding outside of your niche to help the rest of the blogosphere.

Listen to the interview below – let’s hear your thoughts on the topics discussed!

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    • Great interview.
      I started listening to it and then saw how long it was and thought "Darn that Jordan.Does he think I have all day to listen to interviews."
      But I kept listening until it ended. And it was worth having my supper burnt to a crisp..
      Who likes fish sticks anyways..
    • I tried to leave this comment yesterday but it got sucked into the black hole of cyber space.
      I admit it - this is one of those posts that I voted on at Blog Engage before I listened to the interview or read the article. I love Nic's blog and I've listened to enough of Jordan's interviews to know that unless you guys started talking about "hot chicks" this would be worth voting for. Sometimes you just gotta take risks.
      You guys didn't disappoint me though. Nicholas, once again thanks for your service to the armed forces, it's really appreciated. I started a new blog the other day and you were the first person to come and leave a comment, thanking me for linking to one of your posts. It goes a long way, so don't listen to Jordan, say thanks to every RT! lol

      Great interview. Cheers!
    • Thanks so much, Ileane, that you thought it would be worth voting for before even listening to it! (although we have recently discussed just that over at Blog Engage... LOL)

      Nicholas' work ethic definitely is inspiring, though.Anytime you say to yourself "I don't feel like doing that much work today", just think of him. To put in 10 hours a day of active hard labor and then still get to business, it's unimaginable to me.
    • TheWatcher
      This sucks! Audio fades in and out.
    • I'm sorry you feel this way.I'm aware that Nick's side dropped out a few times, but I wasn't able to isolate it to equalize without having the whole thing clip. (which would make the whole interview virtually unlistenable)

      I'll try to do better for you next time. Thanks for the highly insightful, well-spoken and thought out comment.
    • hahaha
    • This is a great review! Glad you did it. I have been following Nick Cardot @ sitesketch101 for about 4-5 months, just about since the beginning. I just recently became a commentor - and the community feel you get from that site is amazing.
    • I'm surprised you didn't snap and start a rant more quickly when Nick said he thanked everyone that sent out a RT. It came eventually though.. hehe ;) Love how Nick really defended himself. He's got great belief in what he's doing which is awesome.

      I've mentioned this before but it does seem that most people that comment on other blogs talk about blogging. So I'm with Jordan all the way when he says that we should focus more on great content than having to reply to every comment, RT, @ reply etc that may not be as valuable. It's all about managing your time more effectively in the end. If we had unlimited time in the world then maybe we would try and do all those things?

      How do you conduct your interviews Jordan, just out of curiosity?

      Amazing interview. Great insight to Nick's life and blog. Nick's side dropped out a few times (maybe it was just me) apart from that great quality.
    • I conduct the interview on Skype, record it with MP3 Skype Recorder and edit it in Audacity. I'm aware that Nick's side dropped out a few times, but I wasn't able to isolate it to equalize without having the whole thing clip.

      If had to give suggestions for doing great interviews that people enjoy listening to - do research on your guest, just jot down some notes (not full questions) and then have a natural conversation. Use your notes as a guideline, but see where things take you and it'll come off very authentic.
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