In my recent consulting with several comedians looking to build an online presence, I’ve heard three of them utter virtually the same exact line to me when talking about goals: “I want to get a million views on YouTube.” With all excitement in their eyes, hoping that I can unveil the magic bullet secret to achieving the success they’re shooting for, I gave them practically a 180 degree answer that throws them for a total loop: “I don’t know about you, but my landlord doesn’t take YouTube hits for rent.” Sure, it may make you feel all warm inside when your stupid video goes “viral” and amasses 600,000 views in a week. But that and a $1.50 buys you a cup of coffee. Even if




