Ever since the tragic events last week in Japan, I’ve read a ton of blog posts and tweets from companies who are “donating” to the rescue/rebuilding efforts there. In no way would I ever scoff at the notion of charity, but almost every single one of these glorified PR releases has a social media-enabled “condition” to pledge. For every “like” on our Facebook page will we donate… All of our proceeds the next week from our iOS app… If we get over 1000 tweets of the message we will… Go fuck yourselves. This is so unbelievably disgusting, it defies every bone in my body not to fly to each and every office of these companies and kick someone in the nuts. Well, what if you




