I’ve been doing stand-up comedy professionally for almost 15 years, but for 13 of those years, I was doing it wrong. Maybe not necessarily from the performance or writing perspective, but from the marketing end. While I was driving 7 hours to gigs in the middle of nowhere for less than stellar pay, week in and week out, I thought getting more gigs, booked in more rooms and in front of the right influential people, that I would end up going places. And that I did – going to more low pay one-nighter gigs at bars and clubs. Still barely able to make rent. Still driving the same beat-up car. Still struggling to keep my schedule full so I can get by. Until I got connected. Through this

When you see the term “social media” written in the mainstream press as this awe-inspiring, ground-breaking, radical shift in the connected human consciousness (their buzzwords, not mine) – do you roll your eyes and sigh apathetically? When you hear a marketing rockstar ninja expert use the word engage about 84 times in a 7 minute interview, do you vomit in your mouth just a little bit? When you wake up in the morning to find 163 new blog posts, 326 Facebook updates, 831 incoming tweets (not including the redundant aggregation of each individual one on 74 other social platforms) – do you smell a pungent odor emanating from this landfill? Do you get the sense that social media is

I want everything for free. I want it all for nothing. $0.00 is the only price I want to pay. I will fight tooth and nail to get anything for free. Music, movies and games, I’ll try to find a torrent. Any type of news or information, I’ll search the heavens and the earth for what I want at no cost. No law will stop me. No moral or ethical argument will persuade me. Yes, I have money to spend – but you will have to pry it from my dead body to get it. I don’t care how valuable the content is. To me, it’s not worth paying for if I don’t have to. I don’t care about you. I don’t care how much work you’ve put into it. I don’t owe you anything. It doesn’t matter how many free

“The customer is always right.” It’s a business cliche that has been around for ages. While it’s debatable whether the accuracy of this exact statement is true, it definitely highlights an omnipresent point that cannot be refuted. Your customers are your business. Without them, you’d be out of business. It’s a no-brainer that any business or anyone involved with making money should treat their customers like gold. They’re the ones paying your bills, feeding your family and hopefully, maintaining your comfortable lifestyle. There’s no question it’s important to care for them, nurture them, provide support, foster a relationship, communicate and establish a continued positive

The blogger simply known as Fit Jerk has been making waves in the fitness industry with his brash cut-to-the-chase, brutally honest, no bullshit attitude. He doesn’t just exude confidence, he epitomizes it. Just take a look at some quotes from Fit Jerk’s Fitness Blog and you’ll see what I mean: “I don’t like wasting time, I don’t kiss people’s asses, I can’t handle people who feel sorry for themselves. I tell it like it is. I don’t accept the guilt of those who chose to be mediocre in life.” “Unlike some ‘experts’ who are out of shape and completely useless, I can help you get in the best shape of your life. Point blank period. I’m the dude that’s done it, tried it, and

Franz Liszt was a Hungarian composer, virtuoso pianist and teacher. He was renowned throughout Europe during the 19th century and said by his contemporaries to have been the most technically advanced pianist of his age. As a composer, he left behind a huge and diverse body of work, in which he influenced his forward-looking contemporaries and anticipated some 20th-century ideas and trends… one of which was social media. That’s right! Liszt was one of the most prominent representatives of the “Neue deutsche Schule von Bloggen Fachleuten” where he cultivated the next generation of “Soziale Mediengurus” in the conceptual art of branding. Considered by many as the Nostradamus of