All the internet marketing gurus will tell you to build a mailing list as quickly as possible because e-mail converts. They’ll say to dangle a carrot in front of a visitor’s eyes by way of an eBook in exchange for contact permission – it’s that important. Of course, once you build up this massive database then you have the ability to easily print money! That’s what they’ll tell you, right?
Having an mailing list of any size, promoting the most valuable affiliate products and producing the best exclusive content really doesn’t matter unless the subscribers actually open their e-mail. So, what can you do to increase this rate?
The subject line of your e-mail is the most important, if not the only factor in whether the messages are opened frequently or not. Should it be short or long? Should it be conversational or informational? Who cares? All that matters is that dumb people open it and take action. (and we all know dumb people click on links)
To help you out, I’ve compiled my list of the top 10 most effective subject lines for any campaign. Feel free to cut and paste them for your own use – get results from your next e-mail list blast!
10. Please don’t open this e-mail.
9. Your bank account has been credited $100.
8. Fwd: Re: Re: Re: Re: Re: Re: (first name)
7. Don’t blame me – You opted in for this shit.
6. Your GayDate.com invite has been sent to your Facebook friends.
5. Spam, Spam, Spam, baked beans, Spam, Spam, Spam and Spam.
4. You mean a lot to us, subscriber #38741.
3. New private message from Darren Rowse.
2. I use Aweber, so I know you got this.
1. (first name), you’re the father.
Do you have any more “effective” subject lines to increase the open rate?