Excuse Me, But YouTube Views Don’t Pay The Bills

In my recent consulting with several comedians looking to build an online presence, I’ve heard three of them utter virtually the same exact line to me when talking about goals: “I want to get a million views on YouTube.” With all excitement in their eyes, hoping that I can unveil the magic bullet secret to achieving the success they’re shooting for, I gave them practically a 180 degree answer that throws them for a total loop: “I don’t know about you, but my landlord doesn’t take YouTube hits for rent.” Sure, it may make you feel all warm inside when your stupid video goes “viral” and amasses 600,000 views in a week. But that and a $1.50 buys you a cup of coffee. Even if



Are Companies Using The Japanese Tragedy as Social Media Extortion?

Ever since the tragic events last week in Japan, I’ve read a ton of blog posts and tweets from companies who are “donating” to the rescue/rebuilding efforts there. In no way would I ever scoff at the notion of charity, but almost every single one of these glorified PR releases has a social media-enabled “condition” to pledge. For every “like” on our Facebook page will we donate… All of our proceeds the next week from our iOS app… If we get over 1000 tweets of the message we will… Go fuck yourselves. This is so unbelievably disgusting, it defies every bone in my body not to fly to each and every office of these companies and kick someone in the nuts. Well, what if you



Are You Letting Your Ego Get in The Way of Further Learning?

If you thought the discussion of training program scams only pervades the internet marketing space, think again. Over the past week, I’ve been following similar talking points taking place within the online poker community. After reading through some of the conjecture, doesn’t it sound familiar? “Thirty dollars a month for something you can essentially find for free at plenty of other places elsewhere…” “You’re stupid to pay for 95% filler just to get to the 5% that may help you…” “If these people were so good, why would they teach instead of just doing it…” As always with these lines of thought, they focus too much on those that are pitching these services instead of the