Chris Brogan has talked a lot on his blog about what it takes to be an overnight success. While I appreciate his candor, I think he’s only speaking to a very small demographic that has the chops to make it happen. What about the rest of us who, despite our pathetic attempts at becoming a super awesome social media uber-guru, will never reach those heights… or even 20 unique visitors to our blog? (fingers crossed!) Has Chris forgotten about the little people who exalt him as their savior while they do the complete opposite of what he says?
Well, I’ll speak for you then! For the tens of thousands of wanna-be blogging ninjas and internet rockstars. For the hundreds upon hundreds of fake experts who regurgitate fast-food content and auto-follow their way up on Twitter to boost their worthless self-esteem.
For you, the affiliate marketer who couldn’t sell a blind man a new pair of eyes. For you, the membership site wizard who sells membership site subscriptions to discuss membership sites with people looking to sell membership sites on membership sites. For you, the teenage “living the life” entrepreneurs who still rely on mom and dad’s allowance to pay hosting costs. For you, Blogspot users.
For everyone out there who still has $98.64 to go before receiving their first Adsense check. For everyone out there who networks so poorly, even Tom on MySpace isn’t your friend. For everyone out there who wants to be an overnight success, but knows deep down in their heart that they’re a failure!
Let’s show all the six-figure entrepreneurs making money online that our job takes a lot of hard work too! It’s difficult putting in 45 minutes a day in between watching every episode of Lost (again!) and working as the Clucky’s Chicken advertising mascot! It’s difficult to write about what you know when your “passion” is dropping roofies at high school house parties! It’s difficult to be an overnight success when you don’t even know that “overnight” is only one word!
I will speak for you, my children. What does it take to be an overnight failure?